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Leticia Rhi Buckley
Director, Marketing and Communications
Los Angeles Music Center
Leticia Rhi Buckley’s 15-year career includes extensive experience in the live entertainment and performing arts professions. After graduating from Loyola Marymount University in 1993, she worked in the promotions department of KROQ-FM in Los Angeles, then at concert promoter Avalon Attractions, where she created and implemented marketing campaigns for concerts with capacities of 200 to 75,000. Her responsibilities in her next positions, with ticketing companies Ticketmaster and ETM Entertainment Network, included organizing regional marketing and promotional strategies. More recently, she ran her own marketing and public relations firm, The Selling Point (TSP).
TSP’s roster of clients included Disney’s “The Lion King” and “Aida,” Cheech Marin’s “Chicano Collection” exhibition, “The Ten Commandments” musical, Plaza de La Raza Cultural Center for the Arts and Education, AltaMed, East Los Angeles Community Youth Center, Children’s Cancer Research Fund, LA Convention 2000, Vee Corporation’s “Sesame Street Live,” and the City of Huntington Park.
Leticia is currently Director of Marketing and Communications for the Music Center/Performing Arts Center of Los Angeles County, the third largest performing arts center in the nation. She oversees all marketing efforts for the Center’s dance series, speaker series, family programming, and informal arts initiatives, and handles all press and publicity for the Center.
Leticia has been featured on KTLA’s “Making It: Minority Success Stories” and was named as one of Hispanic Magazine’s 100 most successful Latinas in the nation in 2002. She serves on the board of the Mariachi USA Foundation in addition to being an active member of Hispanic Public Relations Association and Loyola Marymount University’s Mexican American Alumni Association program.